CLIENT — THE PRIVATE LABEL. work with Dubai-based online retailer THE-PRIVATE-LABEL…

Initially we helped the ecommerce brand define its tone of voice, and then worked in close tandem with the graphic designers to design content across the site, from product to newsletters.

“THE-PRIVATE-LABEL aims to bring hard-to-find, emerging labels from across the globe to the sartorial savvy girl that’s not got time to rummage those rails. Taking the concept store experience online, THE-PRIVATE-LABEL carefully curates an exclusive edit seasonally. One that will complement any wardrobe – think elevated essentials, chic classics + fresh, feminine fashions.”

Tone of voice | Product content | Editorial copy | Email content | Social media content