the woman -

the woman is the part-blog, part-portfolio destination edited by Mariella Agapiou.

Having weaved a career that started in PR and social, and led to journalism before turning to the dark side [brand side], Mariella thrives in positions made up of many different roles. On any given day you will find her working on concept creation, social or editorial strategy, art curation, talent commissioning and shoot production, or art direction and brand identity.

With both a creative and analytic mind, Mariella is able to execute all kinds of projects. And as a third-culture kid – a Cypriot girl, born and raised in South London – she has an interest in all forms of art and culture, especially fashion and feminism, and the way they are communicated in innovative ways the world over. This ensures that the creates work that pushes boundaries and doesn’t colour within the lines.

Mariella has previously held positions at independent publications such as TWIN magazine, where she was online editor, and has been published in the likes of Bustle, DAZED MEDIA, ELLE UK, The Daily Telegraph, The Spaces Magazine, Grazia Middle East and the Mail Online, while also working at and creating content for Appear Here, INDUSTRIE, LN-CC, Finery, Browns London and MATCHESFASHION.COM while in London, and Ounass, Glow Getters, Florence Owens and ATTUALE in Dubai. You can also find trend reports and culture/consumer insight articles with her byline on LS:N Global, Canvas8, BEAUTYMATTER and Adorn — for the US, UK and Middle Eastern markets.

Having worked within the luxury fashion industry for over ten years, she now focuses her energy on culturally conscious content, whether that’s consulting and strategising for her femtech-inclined clients, or writing about women’s health, slow fashion and mindful escapism. sees her collaborate with stylists, photographers, brands, and those who she believe to be muses, to create content that sets out to intrigue and inspire.

To get in touch, hit her up at [email protected]

PS. She is currently based back in London — after four years spreading the word on slow fashion and minimalism throughout the Middle East — but you’ll often find her working remotely across the globe.