“Very ambitious, with a creative + dynamic personality; interested in all forms of art + culture, especially fashion + feminism, and the way in which they are communicated.”
Having weaved a career that started in PR + social, and led to journalism before turning to the dark side [brand side], I thrive in positions made up of many different roles. On any given day you may find me working on concept creation, social strategy, art curation, talent commissioning + shoot production, or art direction + brand identity. Which is why the millennial-favourite freelance life suits me very well.
With both a creative + analytic mind, I am able to execute all kinds of projects. And as a third-culture kid – a Greek Cypriot girl, born + raised in South London – I am interested in all forms of art + culture, and the way they are communicated in innovative ways the world over. This sees me create think pieces; work that pushes boundaries + doesn’t colour within the lines.
PARLÉ: Breast Cancer Awareness Panel at Nasab DXB
Production – organised the event and handpicked the women on the panel, as well as discussion points, in regards to women empowerment, breast cancer awareness and sisterhood
PROTEIN STUDIOS: Fashion, Streetwear + Sneakers
Contributor – Puma brief
THE LITTLE DIGITAL BOOK: Podcast
Guest – spoke about creating content, personal branding + industry apps
ELLE UK: Edited by the Interns 2012
Features Editor – October 2012 issue
Masters Degree in Fashion + Lifestyle Journalism – Merit
Joint-Honours Degree in Creative Writing + Psychology