MONOCHROME.style

SUSTAINABLE SNEAKERHEADS? — A REPORT.

SNEAKER CULTURE HAS HISTORICALLY BEEN ALL ABOUT THE FLEX, THE DROP, AND THE HYPE, BUT CONSUMER AWARENESS OF ENVIRONMENTAL ISSUES HAS PLACED THE INDUSTRY IN THE...

BALENCIAGA: HERITAGE + HYPE.

BALENCIAGA’S INNOVATIVE APPROACH TO MARKETING, DISRUPTIVE COLLABORATIONS, AND IMMERSION IN THE WORLD OF TECH HAS SEEN GREAT SUCCESS WITHIN CONTEMPORARY MARKE...

UPCYCLED.

Upcycling is nothing new. I like to think of it as the underdog to the sustainability movement. Perhaps because it takes precision, passion, and productivity t...

PAST SEASON. IN SEASON. NO SEASON.

The fashion industry is in a flux. Many are campaigning for an in-season calendar. Fashion weeks are going digital – London Fashion Week, which is currently ...

SUSTAINABLE STREETWEAR.

BY HALA KASHIF. Sustainability in fashion has been a trending topic for the past couple of years, although the idea has been around for over a decade. Profe...

RIOT GRRRLS ON SUSTAINABILITY.

Shopping sustainably takes on many forms. When opting for a more mindful or conscious approach to style, it doesn’t always mean buying from brands that are e...

AGENCY: NIILI.

MONOCHROME.agency recently worked with Dubai-based fashion house NIILI... As well as defining the social media strategy, and working with a creative network ...

CONSCIOUS STYLE.

I have always had a penchant for fashion. Always using clothing to translate my mood. Entering my twenties saw me turn away from trends, and move into a more m...

AGENCY: ATTUALE.

ATTUALE was one of the MONOCHROME.agency's first clients... We handle the content, working closely with the creative director, Kat Erasin. More than a mastery...

AGENCY: THE PRIVATE LABEL.

MONOCHROME.agency work with Dubai-based online retailer THE-PRIVATE-LABEL… Initially we helped the ecommerce brand define its tone of voice, and then worked...