ABOUT is the online destination dedicated to a monochromatic sensibility and slow-fashion lifestyle. Edited by Mariella Agapiou.

Having weaved a career that started in PR + social, and led to journalism before turning to the dark side [brand side], Mariella thrives in positions made up of many different roles. On any given day you will find her working on concept creation, social strategy, art curation, talent commissioning + shoot production, or art direction + brand identity. Which is why the millennial-favourite freelance life suits her very well. But alas, not long after heading out on her on, she launched

With both a creative + analytic mind, Mariella is able to execute all kinds of projects. And as a third-culture kid – a Greek Cypriot girl, born + raised in South London – she has an interest in all forms of art + culture, and the way they are communicated in innovative ways the world over. This ensures that the creates work that pushes boundaries + doesn’t colour within the lines.

Mariella has previously held positions at independent publications such as TWIN magazine, where she was online editor, and has been published in the likes of ELLE UK, Because Magazine and the Mail Online, while also working at and creating content for INDUSTRIE, LN-CC, Finery, Browns London and MATCHESFASHION.COM, while in London, and Ounass, NIILI and Attuale in Dubai. sees her collaborate with stylists, photographers, brands, and those who she believe to be muses, to create content that sets out to intrigue and inspire.

To get in touch, hit her up at

PS. She is currently based between Dubai + London, spreading the word on slow fashion and minimalism throughout the Middle East. Wish her luck: those guys are maximalist AF.