ABOUT is the online destination dedicated to a monochromatic sensibility and slow-fashion lifestyle. Edited by Mariella Agapiou.

Having weaved a career that started in PR + social, and led to journalism before turning to the dark side [brand side], Mariella thrives in positions made up of many different roles. On any given day you will find her working on concept creation, social strategy, art curation, talent commissioning + shoot production, or art direction + brand identity. Which is why the millennial-favourite freelance life suits her very well. But alas, not long after heading out on her on, she launched

With both a creative + analytic mind, Mariella is able to execute all kinds of projects. And as a third-culture kid – a Greek Cypriot girl, born + raised in South London – she has an interest in all forms of art + culture, especially fashion and feminism, and the way they are communicated in innovative ways the world over. This ensures that the creates work that pushes boundaries + doesn’t colour within the lines.

Mariella has previously held positions at independent publications such as TWIN magazine, where she was online editor, and has been published in the likes of ELLE UK, The Daily Telegraph, Grazia Middle East and the Mail Online, while also working at and creating content for INDUSTRIE, LN-CC, Finery, Browns London and MATCHESFASHION.COM, while in London, and Ounass, Niili, Powder and ATTUALE in Dubai.

Having worked in the industry for nearly ten years, she now focuses her energy on culturally conscious conversations, whether that’s consulting and strategising for her clients, or writing about positive escapism, slow fashion, or mindfulness. sees her collaborate with stylists, photographers, brands, and those who she believe to be muses, to create content that sets out to intrigue and inspire.

To get in touch, hit her up at

PS. She is currently based between Dubai + London, spreading the word on slow fashion and minimalism throughout the Middle East. Wish her luck: those guys are maximalist AF.